Society & Culture
May 5, 2021
The power of disinformation is nothing new. We have seen history repeat itself. However, what has happened and continues to happen across the internet today, can be described as, terrifying. Are we at a tipping point? Depending on which camp you are in - the major platforms - no we are not, we have it under control, to - everyone else, yes, we as a society need to do something about it. As we have seen play out in front of our very eyes, governments have been toppled, political campaigns fought, some might say manipulated, on social media, not on the doorstep. How will this potential impact B2B? Is it already impacting B2B? What are your brand safety protocols to get ahead of the narrative to combat any negative messaging and/or opinion - and more importantly, why is it happening? Enter my next guest, Antony Cousins, CEO of Factamata "The Factmata API helps you understand any piece of online content. It scores content on nine signals, including Hate speech and Political bias, to give you a deep understanding of the quality, safety, and credibility of any piece of content on the web." I met Antony in a previous life when I was advising another AI / NLP start-up, but enough about me. Antony claims he is not a spook, his career would suggest otherwise he started out in IT (or so he says) and then was the Press Officer for the UK Ministry of Defence, Counter-Terrorism Policy Officer for the UK Home Office, International Policy Advisor in the Middle East, back in the UK Ministry of Defence where managed the MOD response to the Arab Spring (he also shares on this podcast some other things he did in Afghanistan and Iraq....) before coming back into civilian life where he followed his starting career back in technology, this time in the world of AI & Natural Language Processing. Antony shares his fascinating story thus far and how he is bringing that experience to the fore as CEO of Factmata, helping brands get a better understanding of what is the "why" behind the narrative online and where it is coming from and going to. And what to do. As we are surrounded 24/7 by disinformation, fake news, extreme propaganda, organisations such as Factmata, led by Antony are taking a stand. Learn more about how Factmata can help you and your business here Connect with Antony here Can you support Factmata with its crowdfunding? Click here Don't forget to follow and subscribe!
May 5, 2021
Joining me is somebody who realized how much of a pain it is to sell on Amazon in Europe. Stef van Boekel is the founder of Marketplace Distri, which provides seller and vendor management for Amazon and B2B E-Commerce marketplaces on a European level. We’re going to find out how you built up this company. Stef van Boekel is the founder of Marketplace Distri, which provides seller and vendor management for Amazon and B2B E-Commerce marketplaces on a European level. Sponsored byHostGator – Ready to take your website to the next level? Whether you’re a first-time blogger or an experienced web pro, HostGator has all the tools you need to create a great-looking website or online store. A wide range of options includes cloud-based web hosting, reseller hosting, VPS hosting and dedicated servers. Founded in 2002, HostGator is the perfect web partner for business owners and individuals seeking hands-on support. Visit www.hostgator.com/mixergy to see what HostGator can do for your website. Unbounce – Unbounce is software that’s designed to create landing pages that convert. They’ve just released a brand new report that will help you improve your conversion rates on your landing page based on what’s working for others. It’s a great place to get ideas on how to improve. I want you to check it out for free at Unbounce.com/cbr. More interviews -> /> Rate this interview ->
May 4, 2021
You've got questions about Launch Magic? Great! I've got answers. This episode, I'm answering the big question: How is Launch Magic different to other courses about launching? Doors to Launch Magic close on 7 May 2021 and won't be reopening until the second half of the year. Head to Are we Instagram friends yet? Connect with me over at
May 5, 2021
Catherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some of her key insights on this week’s episode.
May 6, 2021
In this episode of Rogue Creators, Bryan Fittin and Loren Lewis talk about the month’s hottest digital marketing and social media trends. Staying on top of the trends is a perfect way to stay relevant and gain organic traction with a new audience! They discuss the TikTok Business Creative Hub, Instagram Story Drafts, Facebook’s newest audio features, Youtube’s upgraded analytics reporting, and LinkedIn Creator Mode. You don’t want to miss this episode!
May 5, 2021
Do you struggle to delegate tasks to your team? A lot of agency owners go through tough delegation phases as they spiral up and scale their businesses. In this episode, I talk about delegation: why you need it, how it can support you as an agency owner, how to relinquish control and the hidden gems that can emerge when you stop being the bottleneck on your team. What’s in this episode: Pitfalls people have around delegating How scaling leads to spiraling up What people tend to realize when they delegate Why you need to stop operating in the done-for-you service provider mode The agency owner and CEO identity For full show notes, resources, and links, head to Interested in delegating at least 50% of client delivery in 12 months or less? Applications are open for AGENCY: nicolejacksonmiller.com/agency Want to know when new episodes are released? Subscribe on your platform of choice so you can learn all of the scaling strategies I’m implementing in my own business and with my clients. Let’s be friends. Send me a DM on, Instagram at or Facebook at style="font-weight: 400;">.
May 6, 2021
Why You Need to Remove Yourself From Your Business In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Need to Remove Yourself From Your Business. [00:30] Lessons Neil learned in his early days of running a business. [00:49] You won’t grow your business unless you implement systems. [00:57] The value of hiring staff that is smarter and better than you. [01:10] Replacing yourself using premier staff and systems. [01:54] The three jobs of the CEO: vision, recruiting, and financing. [02:56] Measuring your time using Dan Sullivan’s task prioritization chart. [03:53] Even if you are the best, you are only one person. [04:00] What to look for in people you intend to hire. [04:20] Check out marketingschool.io/pro and join our community today! Links Mentioned in Today’s Episode: Dan Sullivan Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
May 5, 2021
Why NFTs Will Impact the Future of Marketing In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing. [00:45] Recent lucrative NFT drops and the dynamics involved. [01:00] NFTs are creating more buzz and revenue for already famous names. [01:41] The leveraging that happened in the example of the burned Banksy NFT. [02:20] You can use NFTs to sell access to tiered services and products. [03:32] How people can recoup their costs by reselling NFTs. [03:53] Resources to help you learn more about NFTs. [04:43] The parts about the NFT craze that are here to stay. [05:03] How the blockchain is creating scarcity around NFTs. [06:17] How artists are using Clubhouse to launch NFTs. [06:54] Please rate, review, and subscribe to this podcast! Links Mentioned in Today’s Episode: Logan Paul Jack Dorsey OpenSea CryptoSlam! Blog Maverick Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
May 5, 2021
The beauty of being a beginner is that you have nothing to lose. You don't have a reputation yet and you don't have to worry. You can take messy action consistently and just figure things out. Danielle Robay, TV Host and Reporter, details for us what she did to break into the entertainment news scene in Los Angeles. She outlines who she called, where she went, and how she broke through the barriers to get "her shot" without any previous experience. Most of the time people think being a beginner is a negative thing...when in reality, it's actually the very thing that should give you the most freedom to TRY. Episode Timeline: 2:56 What Is Danielle Known For? 4:08 Her New Podcast 5:58 All You Need Is A Platform 7:32 The Millennial Barbara Walters 9:33 How Danielle Broke Through To The Red Carpet 11:38 Leveraging Free Work To Get Paid Work 13:21 A Nothing To Lose Mentality: The Beauty Of Being A Beginner 14:38 Getting Paid To Get Your Reps In 16:25 Working At NBC And The Morning Show 19:01 A Love For Podcasting 22:10 Final Word Of Advice For Achieving Your Goals 23:13 Two Questions To Ask Yourself Before Taking Action On Something 24:09 Rapid Sentence Completions Danielle Robay New Age Influencers: <a href= "
May 4, 2021
Fashion brands are upping marketing rhetoric and imagery to include a wider range of body types, but many companies are still failing to serve the plus-size consumer. The market for plus-size fashion is worth nearly $30 billion in the US alone. But while brands are upping marketing rhetoric and imagery to include a wider range of body types, many companies are still failing to serve the plus-size consumer. In the latest episode of The BoF Podcast, chief correspondent Lauren Sherman speaks with Marie Denee, creator and editor-in-chief of The Curvy Fashionista, Alexandra Waldman, co-founder and creative director of Universal Standard and BoF’s senior editorial associate Alexandra Mondalek about the right way to do plus-size fashion. Plus-size customers want one thing: choice. But too often they’re left sifting through limited ranges that reflect a narrow view of how they should dress. “Give us the same assortment,” Denee said, adding that brands must unlearn tropes about what the industry can offer plus-size consumers. Lazy marketing that co-opts the language of body positivity without really serving plus-size shoppers is also a problem. “We have to learn to speak to a consumer that has been not just ignored, but belittled… it’s an emotional minefield,” said Waldman. “Body positivity is a personal journey.” Companies need to invest in plus-size ranges too, taking the time and spending the cash to perfect fit, style and branding. “You have got to be led by the change and not the money,” explains Waldman. Related Articles: What Fashion Can’t Seem to Get Right About the Plus-Size Market Unravelling the Plus-Size Problem How to Make Your Brand Size-Inclusive To subscribe to The BoF Podcast, please follow this link. Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business.
May 5, 2021
If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to make sure they can find you. The place to start is with your Google My Business account. Google is the ultimate at search referral, and your GMB account will help you get top results, improve your SEO, and provide access to analytics that will help you fine tune your paid search strategy. GMB expert Ben Fisher is here to help us navigate the constantly changing Google, as well as run through the do’s and don’t’s of GMB, so we can hopefully avoid risking a suspended account!
May 6, 2021
With a mission to help freelancers and small businesses in the lawn care industry, Bryan Clayton established his prominent lawn care provider's e-platform, GreenPal, from scratch. Today, GreenPal is now live in seven states serving 20,000 homeowners every week. In this podcast, Bryan, a seasoned entrepreneur and online marketplace developer shares robust insights and experience about building his current company.
May 5, 2021
Today, I am going to share with you a brand new lead magnet test result using cold traffic, and it's converting at 80%. I have to go back a little bit. It was converting at 80%, and it dropped a little bit. I think when I went over the numbers with Chris Shaffer the other day, it's converting now at like 77%. It went down a little bit, but right out of the gate, the first hundred people who opted in it were 80%, 80%, which is unheard of. If you're creating a lead magnet to capture emails of people interested in your market, you should look for a 25% conversion rate on that lead magnet email. If you're looking at open rates for at 20%, 25% conversion means that you're starting to hit the Mark. If you get anything above that, you've hit the Mark. And now we've had some of our students inside of brand creators Academy. We've had some ourselves that are getting 35, 38, and 42. Those are great numbers.
May 3, 2021
In this episode of The #PrettyAwkward Entrepreneur Podcast, I’m joined by five amazing female entrepreneurs who have built incredibly successful businesses by being their own unique selves. They are all from different spaces in the online world, but each of them has created a thriving business by tapping into their unique coaching method. In this episode, you’ll learn how they discovered their unique coaching method and used it to build a successful business. Points we discuss include: How to be true to who you are while still maintaining authority How to attract soulmate clients How to be yourself online Building a successful business won’t happen by copying everyone else! What each of these badass entrepreneurs has in common is that they’ve discovered and developed their own unique coaching method. They are truly themselves, and that’s what draws their clients to them. And not just any clients, but DREAM clients who are a joy to work with! These ladies have been my dream clients, and I’m so happy to learn from each of them! And, as always, stay safe, stay healthy, and stay #PrettyAwkward! If you have enjoyed this episode of the podcast, take a screenshot, head on over to Instagram and share your IG stories and tag me, @meganyelaney If you want to dive into your own unique coaching method, now is the PERFECT time to join the Unique Coaching Method Course + Membership, on sale till May 11th! It will never be this price again so sign up now! CONNECT WITH MEGAN: Website Instagram Facebook The #prettyawkward Female Entrepreneurs Create Impactful Passive Income CONNECT WITH THE PANEL: Kelsey Mead: Mindset and Success Coach Kay Hillman: Social Media Expert and Photographer Abbie Stasior: Health and Life Coach Rachel Gibler: Manifestation and Mindset Coach Kristina Hall: Business Strategist and Mentor
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